Dubai Furniture Manufacturing Company (DFMC), the licensed manufacturer manufacturer and retailer of King Koil and Serta mattresses in the Middle East and North Africa (Mena), says its productivity has risen overall by 30 per cent following a Dh20 million ($5.4 million) investment in a new facility.

Part of UAE-based AA Al Moosa Enterprises, DFMC’s new plant was inaugurated recently and is located in Dubai’s new manufacturing hub, Dubai Investment Park. The facility is now fully operational and employs 200 skilled staff and produces more than 1,000 mattresses a day.
“In the past, foam for our mattresses was procured. With the launch of our new facility, foam is manufactured using revolutionary German technology which produces an enhanced quality of foam called ‘mega foam’,” said S Sundar Rajan, DFMC general manager “DFMC is the first company in the region to implement this capital-intensive technology, enabling us to invent unique construction designs and foam structures for both King Koil and Serta. This gives us an edge over the competition.” 
The mega foam production process eliminates the emission of harmful chlorofluorocarbons into the environment, making the entire manufacturing process 100 per cent environmentally friendly, according to Rajan.
Mega foam is also known for its unique open cell structure, which ensures air circulation and controls moisture retention. This avoids heat build-up on the surface of the mattress, thus creating a pleasant sleeping environment.
Rajan said demand for King Koil and Serta products, both US brands, had grown dramatically. “To cope with this demand we have increased our productivity to manufacture more than 1,000 mattresses per day. The hospitality and real estate boom have also propelled this demand over the last two years which led us to open the new facility.” DFMC was set up in 1993.
Recent years have seen an explosion in the science of bedding and the integration of new technologies with new materials.  Dubai-based DFMC manufactures and supplies King Koil and Serta products to the UAE, Kuwait, Bahrain, Qatar, Saudi Arabia, Oman, Yemen, the Levant, Egypt and other parts of North Africa. Its revenues have doubled over the past three years, and, according to Rajan, King Koil has over 60 per cent market share in the premium mattress segment in the Mena region.
King Koil and Serta showrooms are spread across the GCC region. In the UAE they are in Dubai, Abu Dhabi, Al Ain, Sharjah, Ras Al Khaimah.