Air-conditioning dealers from across Saudi Arabia were honoured at the first annual dealers conference held by Zamil Air Conditioners’ (ZAC) Unitary & Applied Business Unit in Jeddah. Some of the dealers were rewarded for their impressive sales performance in 2002.
The two-day event provided the opportunity for dealers to meet ZAC’s management team, learn about the new dealer incentive programme, be shown the new marketing and advertising campaigns and learn about the launch of the new package unit PY Comfort series.
The highlight of the event was the awards ceremony, during which eight of the best performing dealers were presented with their prizes. The keys to a Honda Accord, the top prize, were handed over to Abdullatif Al Arfaj from Dammam-based Saudi Aircon for generating most dealer sales in Saudi Arabia. In the same category, the first runner-up, Asmael AC from Dammam received a brand new service van, while second runner-up Abdul Rahman Al Twaim from Jeddah won a home theatre system. Jeddah-based Al Balad AC scooped two prizes - a laptop and a Dubai trip - in the categories for “Most Sales of Concealed Units” and “Most Sales Growth in the Western Region.”
Abdulla Al Zamil, ZAC senior vice president, commented: “ Our first dealer conference and new incentives package has filled everyone with the drive and enthusiasm to reap the rewards of even better sales performance.”
This summer ZAC expects to pass a major milestone in producing its five millionth room air conditioner.
The company is part of Zamil Industrial Investment Company (ZIIC), a joint stock company listed on the Saudi Equity Market.
Founded in 1974, ZAC manufactures both consumer and commercial ranges of air conditioners and has sales operations in over 55 countries in the Middle East, Europe, the US, Africa, Australia and the Far East. Its operations are structured into six Strategic Business Units (SBUs) supporting six in-house product and service brands as well as a number of international brands under OEM Sales.
The six in-house brands are Classic, Cooline, CoolCare, Clima Tech, Geoclima and Kessler Clima Tech.
The six SBUs are: Consumer Products - supporting the Classic, Cooline and OEM brands for the consumer range of air conditioners; Unitary & Applied Products - supporting the Classic, Cooline and OEM brands for the commercial range of air conditioners; Cooline Products Ltd - a distribution entity for international markets; Zamil Cool Care - a service and maintenance provider operating mainly in Saudi Arabia; Clima Tech Airconditioners GmbH - an independent business that supports other SBUs for their requirement of air handling units and also manufactures air handling units under the brand Kessler Clima Tech, and Geoclima srl - an independent business that supports other SBUs for their requirement of chillers.
The first four SBUs – Consumer Products, Unitary & Applied Products, Cooline Products Ltd and Zamil Cool Care-direct their business operations from the corporate headquarters at Dammam.
The production facilities at Dammam are shared by Consumer Products and Unitary & Applied Products.
Geoclima and Clima Tech both have their own production and functional departments located at Monfalcone (Italy) and Grunbach (Austria) respectively.
