PepsiCo Beverages International (PBI) and its partners across the region say they have set new standards in the beverage segment by introducing the new easy-carry multipack range into modern trade - making it the first beverage company to introduce the unique packaging in the kingdom and the Middle East.

“Consumers will immediately recognise the attractive displays of the new multipacks in all major supermarkets across Saudi Arabia. Available in six-pack, 12-pack, 24-pack and 30-pack arrangements, consumers now have the choice to carry their favourite Pepsi brand home and ‘fridge it’,” a Pepsico statement said.

“Brand innovation has always been a key element of our strategy,” commented Elie Fayyad, general manager of Al Jomaih Bottling & Can Making Plants - the exclusive PBI bottler in the Central Province of Saudi Arabia. “The new easy-carry multipack range - which includes Pepsi’s core brands (Pepsi, Diet Pepsi, Pepsi Twist, 7UP, Diet 7UP, Mirinda and Mountain Dew) - is yet another example of unique packaging innovation by Pepsi to satisfy our consumers’ refreshment needs and demonstrate our leadership in the local market.”