(Second from Left) Suhail Issa, CEO of Emitac stands along side Alan Salem DRC, General Manager

Dubai Refreshments Company (DRC), bottler and distributor in Dubai and the Northern Emirates of more than 15 beverages, including Pepsi, 7UP and Mirinda, has streamlined its IT operations on HP architecture, HP revealed.

 The use of HP architecture follows substantial growth that DRC has experienced over the past 45 years.  Alan Salem, DRC general manager, said its bottling technology and product range had grown “beyond recognition” from the first days of production, bringing in “more demands on all our departments and fleets - from finance to administration, customer service, production and sales and marketing.”

"In turn we have looked to consolidate our IT systems and enhance our mainframe environment with mission-critical technologies to ensure a continued and constant high level of service on all fronts.”
DRC chose HP and its channel partner Emitac to implement back-end systems to run their Oracle 11i e-business suite.

“To ensure that DRC’s chosen applications were always available, reliable and responsive, HP and Emitac recommended the implementation of two clustered HP RP5470 Unix servers to run the Oracle e-business suite,” HP said.
“The HP server rp5470 offers leading entry-level server performance, dynamic scalability, and unmatched investment protection, all in a rack-optimised package, making it the smart choice for the most demanding applications. The rp5470 offers a built-in inbox growth path to the HP server rx5670 featuring Intel Itanium 2 processors.”

In addition to these servers HP implemented a test and development server and HP backup solution based on HP data protector software.

“The combination of this HP infrastructure will ensure that DRC can operate its IT applications at optimal levels, ultimately assisting in reducing and managing costs, improving service levels and speeding reaction times as their business needs change” said Samer Karawi, marketing manager of HP’s Business Critical Systems.

“Finally the HP infrastructure will allow DRC to be focused on bringing greater return on their IT investment.”