Hansgrohe, the world’s leading sanitary engineering and manufacturing company, has launched anti-bacterial shower hoses in the Middle East.

The new product, which is set to revolutionise the sanitary industry in the Middle East, has been designed in accordance with the German Federal Health Agency requirement for the application of plastics in potable water pipes.  Hansgrohe was the first to introduce anti-bacterial shower hoses in Europe, which gained instant popularity. 
“The new anti-bacterial plastic shower hoses offer effective protection against harmful micro-organisms. They will mark a new era in hygiene in the Middle East,” said Holger Ruf, marketing and communications manager, Hansgrohe Group, Middle East, Africa and India.
The hot climate and moisture in the region makes it particularly susceptible to the growth of microorganisms. The plastic shower hoses, Novaflex and Isiflex, are designed with the anti-bacterial quality of natural silver. Hansgrohe has innovatively used the precious metal in plastic shower hoses, making it bacteria-resistant.
Having trademarked the sanitised silver technology, the material is used by integrating silver ions into high-tech glass-ceramic. The positively charged silver ions, activated by the water flowing through the hose, give off a constant electrical charge (sanitised nano-flash technology). This destroys the cell membrane of any bacteria present and blocks their metabolic processes, making it impossible for them to reproduce. The uniform distribution of sanitised silver throughout the plastic of the shower hose ensures strong and lasting anti-bacterial effect on all the contact surfaces, both inside and outside.
“The positively charged silver ions have been proven to inhibit the growth of more than 25 strains of microbes.