Mondeléz International has appointed Othmane Nadifi as Managing Director of its Gulf business.

Nadifi brings more than 20 years of experience in the FMCG sector and previously served as Managing Director of Mondeléz’s Morocco business, a role he held from 2020 to 2026. Prior to joining Mondeléz, he held leadership positions at Procter & Gamble, PepsiCo, Reckitt Benckiser and Varun Beverages Morocco.

In his new role, Nadifi will oversee the company’s operations across the Gulf region, with a focus on commercial execution, product innovation and capability development. The appointment comes as Mondeléz seeks to capitalise on growth opportunities driven by evolving consumer preferences and the expansion of digital commerce across the region.