Saudi food and beverage producer Almarai has approved a new six-year growth strategy that includes more than SAR15 billion ($4 billion) in investments aimed at expanding capacity, strengthening its product portfolio and accelerating growth across key markets.

The strategy, approved by the company’s Board of Directors, will guide Almarai’s growth through 2031 and build on recent investments in manufacturing capacity, supply chain infrastructure and operational capabilities.

According to the company, the plan focuses on converting these investments into long-term value through disciplined execution, productivity improvements and capital allocation, while supporting supply chain resilience and local manufacturing.

The strategy is built around four growth pillars: accelerating growth in Almarai’s core categories, selectively expanding into attractive food segments, developing high-potential channels such as foodservice and e-commerce, and strengthening its position in priority markets while pursuing new growth opportunities.

Prince Naif bin Sultan bin Mohammed bin Saud Al Kabeer, Chairman of Almarai, said the strategy reflects confidence in the company’s ability to capitalise on emerging opportunities while leveraging its market leadership and established brands.

“The approval of this strategy marks an important milestone in Almarai’s continued evolution and reflects our confidence in the significant opportunities ahead,” he said. He added that Almarai plans to invest more than SAR15 billion during the strategy period to support capacity expansion, strengthen capabilities and enable sustainable growth.

The company said the new roadmap is designed to broaden consumer choice, enhance operational resilience and contribute to Saudi Arabia’s wider economic development objectives.