GoComet brings AI execution to Gulf supply chains facing geopolitical volatility
Ongoing shipping disruptions affecting cargo flows through Jebel Ali are increasing demand for technologies that can help businesses respond more quickly to supply chain disruptions, according to speakers at GoComet’s Odyssey 2026 conference in Dubai.
The event, which brought together supply chain leaders from companies including Unilever, Siemens, Goodyear, L’Oréal, Geodis and CEVA Logistics, examined how AI can support logistics operations as regional trade routes face growing geopolitical uncertainty.
A key focus of the discussion was the impact of changing shipping patterns on cargo movements through Jebel Ali, the region’s largest logistics and transshipment hub.
According to GoComet, since late February some cargo originally destined for Jebel Ali has been rerouted through ports including Khor Fakkan, Fujairah, Sohar and Jeddah. As a result, transit times between Europe and the Gulf have increased from around 25 days to approximately 40 days in some cases, placing additional pressure on importers, retailers and manufacturers.
“The routing decisions now have to be made shipment by shipment,” said Chitransh Sahai, co-founder and CEO of GoComet. “Every one of those decisions then has to be carried through bookings, documents, trucks and suppliers.”
For companies that rely on Jebel Ali as a regional distribution gateway, the challenge extends beyond identifying delays. Businesses must also coordinate alternative shipping arrangements, inland transportation and inventory management while maintaining delivery schedules.
The conference highlighted how greater visibility into cargo movements is helping companies identify disruptions earlier and respond more effectively. Balaji Subramanian, CFO of Max, part of Landmark Group, said real-time tracking and predictive estimated arrival times have enabled companies to reroute shipments and secure alternative capacity during periods of disruption.
GoComet used the event to showcase Nova, its recently launched AI-powered execution platform, which is designed to automate logistics processes.
The company also announced a regional partnership with Redington aimed at expanding adoption of AI-enabled logistics solutions across the Middle East.
