RAK Ceramics, the world’s largest ceramic tiles and bathware manufacturing company, has announced it has launched the Elena bathware suite, a new collection designed for the European market.

The launch took place at Cersaie, the International Exhibition of Ceramic Tiles and Bathroom Furnishings, which was held in Bologna, Italy.

According to the company, its bathware collection exhibited at the event generated an overwhelming response from target audiences across Europe resulting in a positive response from clients and distributors.

The Elena bathware suite extends the company’s models developed exclusively for Europe. Earlier this year it launched its Opulence collection. The company’s Elegance range of products includes Impero, Joyful, Hilow, Metal Wood and Vibe. The Opulence and Elegance ranges were on view at Cersaie.

Dr Khater Massaad, CEO, RAK Ceramics, said: “The huge visitor turnout has certainly allowed us to easily exceed our sales targets during the event. On the other hand, we were also able to generate several new business leads, which will be crucial as we further expand our presence across key market segments in Europe.”

RAK Ceramics is a $1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million sq m. The company offers a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bathware.