Emaar Industries and Investments PJSC (EII), a private joint stock company spun out of Emaar Properties, has announced plans to introduce large-scale manufacturing that will contribute billions of dirhams to regional economies.

EII revealed its three-pronged strategy to high-level trade and commercial delegates from around the world at a meeting in Dubai. The blueprint should lead to EII’s becoming a leading industrial specialist, a significant niche R&D player, and an investor in long-term, capital intensive projects.
Dr Ahmad Khayyat, EII’s CEO, told the delegates: “Industry has the potential to transform economies in the region and build a bridge to global markets, production and expertise. Emaar Industries and Investments is the key that can unlock this potential.”
Khayyat said EII’s strength lay in its association with Emaar Properties. “Manufacturing, especially the ‘clean’ industries at the cutting edge, offers a new direction and a way to diversify away from energy and property and add depth to local economies,” he added.
Delegates at the meeting were told that rollout of the plan would turn the Dh250 million ($68.06 million) start-up into one of the pillars of the regional economy and a force to reckon with in the sector.
Khayyat remarked: “ ‘We will do this by identifying partners that have the potential to become leaders in their fields, and providing them with the means to unlock their true value. We are adding something vital to economies in the region that will lead to sustainable economic growth over the long term.”
Thanks to unprecedented oil revenues in the Gulf region, many companies there have been emboldened to launch initiatives to benefit from the considerable liquidity available. The trend was initially mainly evident in real estate companies that invested huge sums in new townships. But of late, several companies including ones linked to real estate establishments have been looking more closely at manufacturing prospects.