Al Rabie Saudi Food Co Ltd, a leading manufacturer of juice products in Saudi Arabia, has diversified and launched a new range of food products at Gulfood 2007, the 12th Gulf Food Exhibition in Dubai.

The new line, known as Awal Qatfa, comprises premium fava beans prepared to Saudi, Egyptian and Lebanese recipes.
Monther Al Harithy, the company’s general manager, said Al Rabie Saudi Food Co Ltd was equipped with high-volume production technology, professional expertise and other essential industry resources to meet regional market requirements. “In line with the rapid expansion the food and beverage industry is witnessing, we are introducing new products and enhancing our distribution network in order to maintain consumers’ satisfaction. Our latest offering, the Awal Qatfa range of food products, has received a favorable response from the different markets where we have launched them, and we are expecting the same success in other markets.”
The official said the new range would help increase the company’s market penetration. Putting premium on health and safety, the company is utilising the innovative Tetra Recart packing system produced by Tetra Pack, the world-leader in packaging food and beverage products. The new packaging system is a huge improvement to the conventional metallic tin cans, keeping the content constantly fresh and eliminating the risk of injuries,” he said.
Al Rabie is a Saudi-owned company based in Riyadh and has sales outlets and warehouses located throughout Saudi Arabia.  “To help the company maintain its high standards, strict control is exercised on production facilities, which led the company to gain the HACCP (Hazard Analysis Critical Control Point) award as well as the ISO 9001 certification,” a company statement said.
The company created a “celebrity brand” comprising a range of high-quality milk and drinks for Prince Naseem  Hamed, the British boxer.