Sun Microsystems Middle East & North Africa, in conjunction with its channel development provider, Tech Access, utilised the Gitex Saudi Arabia 2005 exhibition to highlight its growing range of software and Linux solutions.

Of particular interest to potential new customers were dedicated areas on the stand for industry-specific solutions aimed at sectors such as education, finance, and oil and gas. There was a strong response from companies in the small-and-medium business space 
Commenting on Sun Microsystems’ participation in Gitex Saudi Arabia 2005, Ahmed Farrag, Saudi Arabia country manager, Sun Microsystems, said, “With a long and established reputation as the leading IT provider for Saudi organisations and corporations, we focused on displaying our portfolio depth at the event, as well as reaching out to some of the most important industries in the kingdom.”
Among the solutions on display at the Sun exhibition were selections from its range of Sun Ray ultra-thin clients, its Arabic-enabled Star Office software and its recently launched Solaris 10 operating system.
In addition, for the first time in the kingdom, there was a demonstration of technology from Project Looking Glass, a three-dimensional desktop environment currently being developed by Sun.
Graham Porter, marketing manager, Sun Microsystems Mena, said, “Gitex Saudi Arabia 2005 is vital to our growth in the kingdom, allowing us to meet our large customer base under one roof, as well as showcase our latest innovations. We aim to meet increasing demand from specific verticals, and are committed to addressing some of the most relevant issues to the region’s businesses.”
Sun has made a number of significant inroads into the Saudi market in recent months, and is focusing its efforts on driving value, efficiency and profitability throughout every aspect of their organisation. Sun plans addressed a range of business concerns in presentations to decision-makers who visited the company’s stand, ranging from how to secure information to how to reduce cost and complexity, and even how companies can manage their enterprises more effectively.