EMC Corporation, a specialist in information storage and management, used Gitex Saudi Arabia 2005 to educate regional decision-makers about the concept of information lifecycle management (ILM) while highlighting its regional and channel expansion plans.

As an increasing number of regional businesses are relying on information management software to automate and administer heterogeneous storage environments, EMC focused primarily on software at the exhibition. EMC recently introduced the world’s first storage-aware content management platform – EMC Documentum Content Storage Services – to the Middle East region, and worked towards building awareness of the new product in the kingdom during the show
Gitex provided a platform for EMC to meet with specific Saudi customer delegations, as well as new distributors and resellers from around the region. The company recently opened an office in Riyadh.
Given the increasing competition and cost constraints faced by Saudi organisations, EMC’s leading role in supporting effective information lifecycle management strategies has drawn significant comment, the company said.  “ILM ensures optimal management of a business’ constantly growing wealth of information throughout its life, from creation and use to archiving and disposal,” it added.
Commenting on EMC’s participation at the latest Gitex event, Mohammed Amin, regional manager for EMC Middle East said, “As demonstrated by the opening of our in-country office, as well as significant customer wins in Saudi Arabia, EMC is fully committed to the Saudi market. We hope to continue our success by using Saudi Gitex as a platform for singing further deals and meeting with our growing customer community.”
He added, “EMC is focusing on expanding its channel community for both the enterprise and small-to-medium business markets.