Fine is now one of the strongest UAE brands following its winning of the Superbrands award for 2004.

Peter Janho, general manager of Fine Hygienic Paper FZE, received the award from Richard Thomas, director of the Superbrands Council UK, at the Superbrands Tribute Event held recently in Dubai.
“Since its inception in the 1950s, Fine has earned the trust and loyalty of its customers, through its sound values and commitment to quality and excellence. While many regard the tissue market as having poor customer loyalty, mainly due to the sheer volume of competing products, Fine’s elegant design, superior quality and excellent service has assured its position as the market leader in the sector,” said Janho.
The company recently introduced its “SteriPro” sterilisation process. This ensures that each tissue is sterilised before packing. The process is the culmination of several years’ research by the company’s research and development department and has been certified by independent laboratories as rendering tissue products sterile under hygienic storage conditions.