Trafco will explore both the organic and inorganic options this year to reiterate its leading position in the region’s food market.

Trafco says it will take both the organic and inorganic route to reach its goal of becoming one of the leading food companies of the region.

“In order to achieve this, we’re continuously expanding our existing business by bringing in new products and agencies. For instance, in 2010 we launched two strong brands in the Bahrain market namely Good Maid (market leader in household and toiletries in Malaysia) and RFM products (the largest food company in the Philippines),” Trafco purchase manager Prasanth P J said.

“We are simultaneously exploring inorganic growth strategies including mergers, acquisitions, and strategic partnerships to achieve our target,” he added.

Trafco is among the largest importers and distributors of fast moving consumer goods and the largest importer of frozen food products in Bahrain. It is the exclusive distributor of major brands like Sadia, Rainbow, Noor, Daawat, Pride, Oki, Dana, Tata Tetley, Royal N.Folk, Zamil and Good Maid, to name a few.

Trafco fully owns Bahrain Water Bottling & Beverage Co (BWBB) and Bahrain Fresh Fruits Company (BFFC) and owns majority stake in Awal Dairy Company and Food Supply Company Ltd (Foosco). 

BWBB and Awal Dairy export to most of the GCC countries.

A major development at Trafco is a $14 million investment in a state-of-the-art logistic facility, the Trafco Logistics Company in Galali, which is very near to the new sea port. According to Prasanth, the main objective of this project is to provide the country with the latest technology and services in logistics and in turn to enhance business prospects for the company.