Top Middle East smelter Dubai Aluminium (Dubal) stirred the innovative spirit with a campaign recently that brought in some 2,500 suggestions.
As many as 2,100 suggestions were implemented during the five days that the campaign was held.
The ideas were expressed at an Innovation Tent created for the “Be Part of Innovation” campaign on Dubal’s Jebel Ali premises.
Many local companies and government institutions were given the opportunity to visit the tent during the event in order to obtain first-hand information on the award-winning Dubal Suggestion Scheme, said a Dubal statement.
These external audiences included the Department of Economic Development (Ras Al Khaimah), Esnaad (Abu Dhabi), DP World, Dubai Airport and the Ministry of Environment and Water.
Many special awards and activities were introduced during the campaign period, such as most active suggestor, supervisor, evaluator and so forth. An online quiz was also held, where all employees had a chance to test their knowledge on the Suggestion Scheme which proved to be a prime attraction.
According to attendance records, some 6,500 visits were made by employees to the campaign tent to participate in the various activities.
‘Pioneer of employee involvement’
“Their visits reflect Dubal’s position as a pioneer of employee involvement in the UAE and a role model for others. This is further reflected in the fact that a large number of organisations, both locally and internationally, have used the Dubal Suggestion Scheme as a model for developing similar programmes,” it added.
Members of Dubal’s executive management, including its president and CEO Abdulla Kalban, participated in the campaign.
“Overall, the response to the campaign was overwhelmingly positive. The closing day drew a capacity crowd of 600 employees who were enthralled by Gus Takkale, a motivational speaker and author renowned for the concept of the 5C’s in Change,” remarked Kalban.
Moreover, in support of efforts to increase employee involvement in other local industrial and commercial organisations, Dubal also took a lead role in establishing and supporting Ideas.Arabia, under the auspices of Dubai Quality Group.
“The Dubal Suggestion Scheme is one of the key differentiators that set our company apart in the marketplace, giving us a competitive advantage over our competitors,” Kalban said.
