Following strong demand for its slim can format from the beverages sector, Crown Bevcan Europe and Middle East is converting some of its Middle East production lines from traditional to slim beverage cans.

Caroline Archer-Reed, marketing director, Crown Bevcan Europe and Middle East, said: “Although we do not deal directly with the final consumers, their needs must be met by the product we supply our customers.”
Crown Bevcan Europe and Middle East is a business unit of global beverage packaging stalwart Crown Holdings.
Its recent launch includes decorative finish providing customers with a greater link between the can and its contents.
“Creative colours and designs strengthen brand recognition and differentiation.  Brand owners can take advantage of our unique decorative finishes to make sure beverage cans have just the right look and feel.” Archer-Reed says.
The company recently participated at the Gulf Pack show in Dubai and showcased its can printing technologies, slim can format and environmental sustainability initiatives.
Its latest new range of print technologies, HQP (high quality prints), makes use of a proprietary reprographics process and special, high-resolution printing plates which allow for improved dot separation, leading to superior print reproduction of complex images on cans. HQP is particularly suitable for reproducing fine detail images such as human or animal faces, fruit and fine text.
Crown says it places the highest priority on maintaining and contributing to a sustainable environment.
“As a company, environmental commitment and pollution prevention are fundamental to our business philosophy. Because metal cans are 100 per cent and infinitely recyclable without a loss of performance, quality or safety, they support sustainable packaging initiatives,” she says.
The company operates two dedicated packaging R&D centres in the world with teams specialising across material and market segments.
The Middle East and North Africa region is of key strategic importance to Crown, which currently operates five beverage can plants there. Over the years the company has undertaken significant investments in the region to grow production capacity in response to strong growth of both international and local beverage brands.