Deutsche Messe’s Dubai Branch, the regional arm of Deutsche Messe Hannover - Germany, one of the world’s leading international trade fair organisers with a global portfolio of over 100 niche events worldwide, has announced the launch of three internationally reputed trade shows - CeMAT Middle East, MDA Middle East and IA Middle East - that will run concurrently from January 19-21 at the Dubai International Airport Expo Centre.
CeMAT, MDA and IA trade fairs are spin-offs from their mother shows in Hannover – Germany with successful annual editions in China, India and Turkey. The latest editions of these trade fairs will make their debut in Dubai to cater to the wider Middle Eastern markets and its catchment areas.
CeMAT is the world’s largest trade show profile for internal logistics and materials handling. The inaugural Dubai edition will host world leaders in mechanical handling, warehouse technology, workshop equipment, packaging and order picking equipment systems for materials handling technology, warehouse technology, logistics, loading technology, internal logistics – systems and software, internal logistics-services and outsourcing.

Motion, drive and automation
MDA, the international trade fair for motion, drive and automation, is a key segment of the world’s oldest and largest industrial and technology trade fair Hannover Messe.  Focusing on key categories like hydraulics and pneumatics, fluid power generation, production equipment, bearings, sealing technology, sealants, services and software for drives, gears, hydraulics and pneumatics, MDA Middle East will attract a wide cross-section of professionals, engineers, technocrats, R&D managers and decision makers from across the industrial sectors led by the oil and gas, energy, distributive trades, government and public sector, plant engineering, petrochemical and construction segments.
IA, the international trade fair for factory, process and industrial building automation, is also an important segment of Hannover Messe, highlighting critical areas in automation such as assembling and handling systems, industrial image processing systems, control systems, PLC, Scada, sensors, actuators, industrial building automation systems, safety and security systems, industrial IT and software, among others. The trade fair aims to offer the latest innovations, solutions and products to enhance development and raise awareness in the area of quality manufacturing practices.
Angela Schaschen, managing director of Deutsche Messe Dubai, said: “The economic upswing in the previous years has given a tremendous impetus to the fields of logistics, industry and automation, not only in the GCC region but the wider Middle East region as well. It is our vision and commitment to encompass and attract exhibitor and visitor interest from countries like Iran, Syria, Jordan, Lebanon, Egypt, Morocco, Algeria, Tunisia and Libya in addition to the GCC region that are rapidly strengthening their manufacturing and industrial infrastructure.”

Obvious choice
Schaschen said Dubai was the obvious choice for us when it came to selecting the venue to host the new trade show profiles. “The city is rightly regarded as the trade show capital of the Middle East, given its world-class infrastructure, the maturity of its hospitality sector and its major achievements in various fields like engineering, architecture, trade and commerce,” she added.
Being specifically launched to cover the wider Middle East, Africa, the Indian sub-continent, CIS and the Central Asian region, the new shows will leverage the synergies that evolve from a unique combination of three highly-focused trade show profiles.
“They will provide the perfect platform, as well as serving as an annual meeting place and forum for exhibitors from all over the world to network with leaders from the entire region in key technology areas while showcasing the latest innovations in their respective domains,” Deutsche Messe Dubai said.