Metabo Germany, a global power tools specialist, recently launched the Porsche design multihammer P’7911 in the UAE.

The company has also appointed Sedana Trading Company as its exclusive distributor for power tools in the UAE.
Metabo’s international division is in the process of developing an efficient Metabo regional platform for the Middle East countries, as well as India, to be run through Dubai and which will operate as the regional hub.
Commenting on Metabo’s decision to establish a regional presence, Hermann Hirsch, executive president, overseas operations, and member of the company’s board of directors, said: “Metabo has a history of high quality and innovation worldwide and we felt that these qualities mirrored the expectations of consumers in this region. Whether it is automobiles, furniture or electronics, we found a genuine want for premium quality products and this is something that Metabo proudly excels in. The launch of the Porsche design multihammer P’7911 now gives design purists precision coupled with advanced technology in their power tools.”
Winner of the design category at the recent Plus X Awards 2007 – Europe’s largest technology competition, Metabo’s Porsche design multihammer P’7911 combines all the essential functions of a drill with the power of a pneumatic hammer. It has a unique housing made of genuine carbon fibre and aluminium, with the handle mounted on top of the housing for improved ergonomics, making the P’7911 very natural and easy to operate. Moreover, the hammer lies directly under the operator’s hand, thus ensuring a stable centre of gravity. It therefore feels lighter than comparable power tools. In addition, thanks to the hammer’s special design, the perfect balance reduces pivoting at the drill tip.
The 705 watt product drills into concrete, stone, wood and steel, with just one switch for conveniently selecting all the different functions. Its five settings – hammer drilling, drilling without hammer action for the first or second speed, chiselling and screwdriving – make short work of all the jobs arising in the home or the jobsite. The multihammer is also equipped with a quick chuck change, progressively variable speed and a high-performance pneumatic impact mechanism.
“We endeavour to deliver the best products for both private and commercial consumers which mean we rely on our distribution partners in overseas operations,” adds Hirsch.
 “Our longstanding relationship with Sedana for the UAE reflects this market focus as we sought out a company that was well established and actively engaged in supplying, installing and servicing equipment and tools. With their backing in the UAE we are confident that Metabo will hold the same premium position in the Middle East as it does in the global arena,” comments Charles Constantin, general manager, Metabo Middle East.
Having additionally established independent distribution partnerships in Kuwait, Qatar, Saudi Arabia, Bahrain and Oman, Metabo says it is committed to developing its partner relationships and to establishing itself as the premium power tools specialist as it looks to expand and solidify its brand reputation across the region.
Metabowerke GmbH, based at Nürtingen near Stuttgart, was founded in 1924 by Albrecht Schnizler and Julius Closs. Today, the company is one of the leading specialist manufacturers of power tools. The brand is a byword for high quality and innovation and rigorously maintains the high quality standards associated with the label “Made in Germany.” Metabo is represented globally in more than 100 countries with its own distributors, numerous service centres and specialist retailers.
Sedana is a trading concern engaged in supplying, installing and servicing equipment and tools related to the maintenance, cleaning, fabrication and construction industries and catering for the UAE market.  For over three decades, Sedana has represented Metabo Germany in the U.A.E.