Vantico FZE, Dubai, is assuring its customers they can expect the same service and quality they received when the company possessed the Ciba name. Managing director Kamal Khiani said the transition had no impact on customer services and processes. It was smooth, for which he said credit was due to the company's top management in Basel, Switzerland.
Vantico is the new company formed as a result of Specialty Chemicals selling its Performance Polymers. The company was launched in June this year, with its headquarters in Basel.
Vantico inherits from Ciba Polymers a position of global prominence in providing solutions in the fields of innovative coatings, structural composites, adhesives, tooling materials and electrical and electronic insulation, utilising thermosetting polymers for the automotive, electronic, electrical, aerospace and consumer durables industries. The company has manufacturing sites in more than 30 countries.
"Vantico's vision is to be globally recognised as the world's premier supplier of materials and solutions for protection, bonding and forming. The company operates with three global divisions, namely polymer specialties; adhesives and tooling, and electronic polymers.
Under the polymers specialty is marketed the well-known Araldite brand and Kerimid and Matrimid coating systems, construction chemicals and structural composites for the aerospace, automotive, recreational equipment and other sectors. Under adhesives and tooling are high performance engineering adhesives used industrially and also in private households. Tooling brands include Ureol, Ren and Parts in Minutes. The electronic polymers includes Araldite insulation for products for power generation and other brands used in electronics and printed wiring boards.
The marketing of Vantico products in the Middle East is conducted by Dubai-based Vantico FZE. Its markets include the GCC countries, Pakistan, Iran and the Levant. The company says Iran has come a long way since 1998, carving a very important niche in its market portfolio.
"Vantico, with its new name and the motto 'smartest solutions' is focused on working with our customers to create a successful future for the company," says Khiani who started the Middle East operations for Ciba as a one-man show 16 years ago. The company is fully committed to the Middle East region and has accordingly invested in its own purpose-built warehouse located in the Jebel Ali Free Zone in 1998
"The regional customers are fragmented and small and this poses a challenge to the company's customer service. Our role is precisely (to meet that challenge)," says Khiani. "We stock for our customers primarily keeping our customers' service objectives in mind. We plan for their usage cycle very effectively and this becomes a major success factor for our superior customer service."
