EXE Technologies, an acknowledged world leader for providing global multi-channel e-fulfilment, warehousing and distribution software has established its regional office for South-east Europe and Middle East in Dubai.

Highlighting the role that EXE Technologies is now playing in the Gulf, a company spokesman says: ''EXE has quickly established a leading role in supply-chain management software used in the region's distribution, warehousing and freight industries. The company has installed its software on six continents at more than 1,400 sites making it the largest provider of supply-chain execution software in the world. EXE's software is already used by seven leading companies in the Jebel Ali Free Zone. (Jafz).''

''EXE's solutions, according to the spokesman, are powerful and flexible, designed for all leading business platforms and a wide range of inventory environments and industries like 3PL, CPG, manufacturing and distribution.

''EXE offers customers an unparalleled implementation and service capability, including local technical support and a rigorous global implementation methodology for efficient, consistent, accountable project costing and implementation. In addition, round-the-clock technical support is available in North America, Asia, Australia, Europe and the Middle East,'' he says.

He continues: ''''Whether a company requires a basic warehouse distribution and transport service, reverse logistics, value-added services, international or intermodal freight forwarding or all of the above, the EXE system enables inventory management up and down the supply chain thereby improving responsiveness, reducing costs, raising margins and improving customer service.

''The logic of the system provides robust execution systems for coordinating warehouse operations, labour management, dock management, yard management, cross-docking, flow-through including pre-receiving, receiving, putaway, picking, packing, shipping and reporting.

''EXE software also supports a user-defined set of operations for value-added services for activities such as labeling, packing, kitting and assembly. Integral advanced features include blind receiving, receipt verification, cartonization, bar coding and compliance with international document standards.''

''Advanced technologies are also supported such as RF terminals and material handling and equipment interfaces,'' the spokesman adds.