Innovation is the key word when it comes to quality and service, according to Al Haleef Paint Factory general manager Saleh Al Haleef.

“The dividing line between us and other Gulf paint manufacturers is our quality and service at a competitive price,” he said.
Al Haleef Paint Factory was established in 1990 and is located in the Riyadh Industrial Area.  It specialises in producing high-quality decorative, automotive and industrial paints.
Products range from emulsion paints, enamel paints, sealers, primers, putties, varnishes, coatings and acrylic paints to roof coating paints, textures, wood stains, hammer finish paints, road marking paints, glues, tile adhesives and grout. The factory also manufactures custom-made products for several industrial key accounts. 
The factory is equipped with state-of-the-art machinery and utilises the finest raw materials imported from reputed multinational companies around the world. 
QMI, a division of the CSA group, has issued a certificate to Al Haleef Paint Factory for demonstrating that its quality management systems are in compliance with ISO 9001:2000.  The factory is also the recipient of the Saudi Standards Organisation (Saso) quality mark, which, coupled with the other certification, assures customers that the products have a consistent quality and they can safely rely on them. 
Responding to its clients needs, Al Haleef has launched a modern and automatic dispensing machine for tinting. 
The alliance between Al Haleef Paint Factory and customers seeks to maximise long-term revenue growth and profitability.  To that end, the company’s sales staff is doing its best to serve its customers technically and commercially, both inside and outside the kingdom.
Apart from exporting to Gulf countries and other African countries, Al Haleef Paint Factory has started exports to India under the brand name Wonder Paints.
Al Haleef has now launched a modern automatic dispenser machine for tinting of all kinds of paints. The dispenser provides customers a great deal of flexibility in choosing the right shades, according to Al Haleef.
“Our technical know-how has helped us develop new products that meet market requirements and are environmentally friendly,” he continued. “Our technicians are constantly working towards improving paint quality to match universal standards by using the best formulations that can withstand the climatic conditions prevailing in the Gulf and the Middle East.”
The factory works with its customers to maximise long-term growth in revenue and profitability and its sales staff exerts extensive effort to serving its customers with technical and commercial support both within and outside the kingdom.