Bharti Teletech, a manufacturer of telecom terminals, has entered the UAE market though a partnership with Alpha Data, one of the largest distributors of communications equipment in the UAE, to launch its top selling brand – Beetel.

Rakesh Bharti Mittal, vice chairman and managing director of Bharti Teletech, and Fayez Ibbini, managing director, Alpha Data, announced the distribution arrangement at a press conference in Dubai. Alpha Data will now be the sole reseller of Beetel products through their newly opened outlets at Etisalat locations throughout the UAE.
“We are constantly looking to diversify and grow our product mix by partnering with industry leaders who will help us provide the best solutions for our customers,” said Ibbini. “Bharti Teletec has enjoyed enormous success as a top-selling telecoms equipment manufacturer in India and other parts of the world, and we feel the brand will be very popular here in the UAE.”
Mittal said his company’s global expansion programme promoted partnerships with companies that had a strong market presence.
“Our association with Alpha Data allows us to make a significant entry into the UAE market and will also enable us to get a strong foothold in this region. We are looking forward to rapidly developing our relationship with UAE customers by providing them with a wide range of world-class telecom equipment at attractive prices,” said Mittal.
Beetel phones have undergone stringent audit procedures, have been approved by UAE LAB and are available at Etisalat outlets.