EMC Corporation, a world leader in information storage and management, unveiled Making Storage Simple, a new and innovative customer-based approach that it says simplifies how mid-sized enterprises and small and medium businesses (SMBs) acquire, deploy and manage information.

“EMC’s Making Storage Simple approach encompasses a wide range of innovative EMC systems, software and services expertise, designed to help thousands of mid-sized enterprises and SMBs across the region address the major challenges of explosive information growth and spiraling costs by more effectively storing, backing up, archiving and protecting their critical application data,” a company spokesman said.
Over the past three years, EMC has invested more than $6 billion in acquisitions and research and development that help these customers simply and cost effectively address their most difficult business challenges.
Mid-sized enterprises and SMBs are now facing the same information pressures as large enterprises, but without the luxury of large IT staffs and budgets. To help them more effectively meet their challenges, while removing complexity, EMC is introducing a series of EMC Express Solutions comprising the latest EMC hardware, software and services. 
The new turnkey solutions, based on EMC best practices, offer easy-to-deploy capabilities that ensure best-in-class storage implementations that are “future proofed” with the flexibility and scalability to meet changing business requirements and maximise return on investment.
Now available to Middle East organisations and channel partners, the EMC Express Solutions encompass EMC’s industry-leading families of storage hardware, services and software from EMC and from its acquisitions over the last three years. The new solutions, offered by EMC’s growing network of resellers and distributors, include express solutions for networked storage, backup and recovery, archiving and business protection 
 “The EMC Express Solutions combine good products, a trusted brand, turnkey packaging with services, and easy procurement,” said Mike Fisch, senior analyst with The Clipper Group, technology acquisition consultants based in Wellesley, Massachusetts, USA. “Mid-sized enterprises tend to be underserved, and we expect these solutions will be well received because they address the information storage problems faced by businesses of all sizes.”
Mohammed Amin, regional manager, EMC Middle East, added, “Making Storage Simple was created especially for customers in the mid-sized enterprise and SMB segments – the majority of the business community here in the Middle East. The message from these customers was clear: ‘We want advanced functionality, at an affordable price, packaged for simple deployment.’
“The Express Solutions are purpose-built with these requirements in mind, and we’ve made it easier for our partners to deliver them. These customers don’t simply want point products; they want a complete solution.”