Middle East businessmen were introduced in Dubai to Panasonic’s large display system “Led Astrovision” that can be used for displaying advertising and public service messages.

A Panasonic spokesman highlighted the system’s ability to provide clear images without mottled or coarse colours through new pixel arrangements and new dot operation control technology. “A common feature in major metros such as New York, Tokyo and Singapore, Astrovision’s dynamic picture quality through Led (light emitting diodes) ensures immediate attention and recall,” he added.
“Led Astrovision is a contemporary multi-media information tool that will revolutionise the way advertising and information delivery is looked at in the Middle East,” said Asahiko Ono, deputy general manager, system solutions department, Panasonic Marketing Middle East FZE, Dubai.
 “It is an effective and attention-grabbing communication medium to promote business and community messages as well as convey pertinent traffic and consumer information.”
Led Astrovision screens have been installed in prime places such as Times Square in New York, theme parks in Hollywood, Amsterdam’s Schiphol Airport and leading sports stadiums across the world. The screens were also used during the Olympic Games from 1996 Atlanta until the recently concluded Athens 2004 to provide spectators with close-up views of the event.
The product’s applications extend from advertising corporate messages to displaying public service messages by hospitals, airlines, education institutes and governmental agencies.
As part of the Led technology, the company also presented to the Middle East market the “revolutionary Astro-Wall,” a large-screen video information system which the company says makes it possible to present advertising and other messages without affecting the view from the inside where a louver structure display module is attached to the inside of the glass wall and a large-screen display is constructed, maintaining the view from both inside and outside. In addition to the high luminance (5,000 cd/m2) with 10 bit processing (1,024 steps gradation) which realises a spectrum of approximately one billion (Br 1,000 m.) colors, Astro-Wall  is capable of presenting and transmitting crystal clear displays even in broad daylight, the company stressed.
The Astro-Wall is available in a three-screen configuration, which allows it to display a variety of images and graphics. It has a full screen size of 35.5 m in width, 7 m in height and per screen area of 248.5 sq m.