New products and an aggressive sales policy have helped Raghadan boost its sales turnover and respond to paint and building materials needs from the industrial, commercial and residential segments.

Raghadan, one of the Arab world’s largest paint companies, recently installed a new production line to make tile and ceramics adhesives, grouts, cement finishes, fillers for cracks and protection products for roofs.

It also lately launched a decorative paint called Raghadan Velvet, which has a velvet effect and is promoted as the first of its kind to be manufactured in the Gulf region. Another product introduced recently was Raghadan Atoshinto, a decorative paint that evokes a pearly look and is said to be a good agent for reflecting light.

The product range includes emulsion and enamel paints, texture and decorative paints, NC and industrial paints, wood coatings and varnishes.  “Raghadan is continuing expansion in the region and continuing research of new product lines buoyed by demand and is seeking to diversify into new areas of building materials to cope with the current boom in construction in the Middle East,” said managing director Dr Hisham Ali.

“The company is currently eyeing new markets in the Middle East,” he added. It is also a sole agent for Japan’s Kansai Paint Co’s architectural paints; Italy’s Colorificio San Marco for its offerings in  marble effects/special effects; Levis (Akzo Noble) of Europe and Vernisi Egideo Milesi (Italy) for their wood coatings, and Cristoforo Tixe D’Arenzano, the Italian firm well known for its metallic paints.

The company has announced it will have another ambitious expansion.

Participation in projects
Raghadan has built over 37 years four major paint factories in Riyadh, Cairo and Amman and operates 15 branches and six related firms located in Saudi Arabia, the UAE, Qatar, Jordan, Egypt and London. It has also appointed 20 agents and 500 distributors.

The emphasis on new products and greater market reach has helped Raghadan increase its sales turnover from SR100 million ($26.6 million) in 2009 to SR120 million in the following year and expectations are that this year sales will grow to SR150 million.

This year the company participated in several exhibitions in  the Middle East where it had San Marco’s technical  manager provide live demonstrations of  marble and special effects paints which are now the rage in many parts of the world.

The company is currently delivering its products for a host of major projects including the King Soud University expansion, Obaid Hospital, the Sheikh Mohammed Abdle Mihsen Al Jamaz building complex and the Prince Sultan Bin Fahed Mosque, all in Riyadh.

Raghadan  has been involved in palace projects for a number of years and is in the process of delivering supplies for the palaces of  Sheikh Khaled Al Nimer and  Dr Abdle Aziz Al Madhi (both in Riyadh),  Prince Salman bin Abdle Aziz (Jeddah) and Sheikh Hamed bin Khaliefh, Sheikh Hamad bin Jasem and Sheikh Hamad bin Faisal (all in Qatar), Outside the Gulf, Raghadan is working on the following projects: Jerusalem College, Isra Hospital and Aqaba Municipality Building (all in Jordan) and Qortoba City Complex and Syrian International University (both in Syria).

Over the past several years, Raghadan’s products have gone into prestigious projects including Kingdom Tower, Al Faisaliyah Tower, the Al Jeraisy 10 Palaces development, Disneyland Hokair and Intercontinental Ehsa Hotel (all in Saudi Arabia), Olympic Stadium and Village (Qatar), Salmaniya Hospital (Bahrain), Jumeirah Beach Residence 50 Towers development and Emirates Towers (both in Dubai), the Marriott Nile Hotel in Cairo and Jordan Hospital, Amman (Jordan).