Firmly committed towards strengthening its position in Saudi Arabia, Demag Cranes Middle East Group recently set up a crane-production facility in Al Khobar.

Demag already has an office in Dammam and sales offices in Riyadh and Jeddah. The production facility has two bays and can produce 15-16 standard cranes per month.  

The Al Khobar facility was inaugurated by Thomas H Hagen, COO, Demag Cranes AG, and Tarik Alkhalil, managing director and CEO of Demag Cranes Middle East Group.

Alkhalil said: “As of today, we manufacture in some 17 countries on five continents and operate a worldwide sales and service network that is present in over 60 countries. We speak the customers language and find the best solutions together. Our commitment results from a company history going back nearly 200 years.

“The Demag brand is renowned for its high standards, innovation and, above all, quality. The values we represent here are the same values upheld the world over. Our customers have a local supplier with a truly global presence.

“Local manufacturing was the key to the company’s success and the new facility will also serve as a Demag service base. Our factory repair section will provide a valuable ‘return to base’ operation. Our customers will be served by a team of service technicians from Dammam to Riyadh to Jeddah.”

Committed to leadership
Alkhalil stressed that Demag was committed to technological leadership and its mission in the kingdom was to provide the best of products and services. In 2007, the company started implementing its strategy that included development of direct relationship with customers, a step that was completed the following year with the opening of an office in Dammam.

“By opening the factory we have achieved the second strategic step – to serve more efficiently and become more cost-effective,” said Alkhalil.

“Now we must focus on sustainable growth - with the support of our customers we will continue to grow; our gain is our customers gain.”