Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has announced it has painted the KD30 million ($103.9 million) Al Forda Central Fruits and Vegetable Hypermarket, the largest establishment of its kind in Kuwait.

More than 62,000 litres of paints and coatings under its Jotafloor System were used on the project’s 95,000 sq m interior floor area. A project of Al-Wafir Marketing Services Company, the hypermarket is built on a 3 sq km area in the Sulaibiya district and took three years to construct.

Introducing a new concept in the region where vendors will bid for produce directly from local farmers, the massive establishment aims to provide a cleaner venue for the produce business in the locality. “Taking this into consideration, Jotun’s expert sales team proposed the use of vibrant colours from the Jotafloor range for the flooring of this massive project, which is specifically formulated for surfaces exposed to heavy traffic or harsh conditions,” the company said. Among Jotun products used in the project were Jotafloor SF Primer and Jotafloor Coating Grey for the cold storage area, and three shades of Jotafloor Topcoat for the stall area.

Brand growth
“The continuous growth of our brand among customers in Kuwait underlines our capacity to address their specific needs as well as the high growth potential of our products in this market,” said Shafique Siddiqui, country manager, Jotun Paints - Kuwait. “Our involvement in this landmark project is aligned with our goals to fully penetrate the growing demand for high-quality and specially formulated paints and coatings. In addition to this, we are also confident that our products will play a vital part in ensuring that the structure is protected from natural wear and tear while adding to the lively atmosphere in this one-of-a-kind marketplace.”

Jotun Topcoat and Jotafloor Coating Grey are part of the Jotafloor range of epoxy-based products that the company says offer excellent chemical, abrasion and impact resistance. As a result of Jotun’s massive investment towards research and development, it has added another product to its Jotafloor range - Jotafloor Rapid Dry WB, the first floor coating based on nanotechnology. It was launched in the Middle East recently.

Siddiqui said it was an honour for Jotun to be associated with the Al Forda Central Fruits and Vegetable Hypermarket.