Marketing & Innovations

LG air purifiers promote air quality

LG Electronics, the world's leading innovator of air conditioners, along with one of its distributors in Saudi Arabia, Al-Hassan Ghazi Ibrahim Shaker Co, launched a new range of air purifiers in the kingdom.

'The range combines effectiveness, convenience, portability and quiet operation and the sleek and compact appliance integrates easily into any décor,' they said.

Combining five different air cleaning technologies and a 16-stage multi-layer filtering system, the new air purifier eliminates fine dust, bacteria, asbestos, radon, ammonia, formaldehyde, animal hair, allergy causing germs, mould, smoke, strong odours, volatile organic compounds (VOCs), and nitrogen dioxide (NO2) which can cause or contribute to the development of chronic respiratory diseases such as asthma and other allergies.

 LG air purifier helps eliminate toxic gases emitted from cement, timber, insulating material, paint, home decoration as wall paper, rugs, curtains etc, the joint statement said.

'Our customers are becoming health conscious and we are developing products in line with their needs,'said Simon Lee, the general manager of LG Electronics, Saudi Arabia. LG is focused on delivering innovations that are stylish and also good for health. We see air purifiers as another exciting addition to LG's family of home appliances.'

Shon Kim, senior manager, added: 'Allergies are becoming an increasingly common health problem and the quality of indoor air can have a significant impact on conditions like asthma, and hay fever. After using an air purifier, many people report sleeping better, having more energy, being more alert and creative, breathing better, and just feeling better overall. LG purifier will protect your family members and especially your baby from harmful toxic gases which causes headache, fatigue, irritated eyes and throat and can also prevent unwanted diseases.'

LG air purifiers' (models: PS-P800WF, PS-N700WP, PS-Q450WC and PS-R200WC) 5-stage filtration system includes a prescreening filter to capture the larger dust particles and preserve and extend the life of the other filters in the unit.

An allergy filter stops allergy-causing substances from circulating in the air and minimises the chances of allergic reactions by changing the nature of allergen proteins. A HEPA (high efficiency particulate air) filter and an active carbon filter with platinum remove household odours and VOC's. HEPA filters remove 99.97 per cent of airborne dust, pollen, mould, bacteria and airborne particles.

The air purifiers do not generate ozone, and are suitable to cover distances of up to 43 sq m. A single unit eliminates up to 85 per cent of airborne microorganisms in a typical room. The filters are washable and hence easy to maintain.

'As LG's exclusive distributor of ACs in the kingdom, we focus on improving peoples' lives with convenient products. We are dedicated to help making our customers' lives easier, more convenient, and, ultimately, better. We believe this new offering will have a huge impact on our consumers' daily lives as well as on the environment,'commented Sheikh Hassan Shaker, CEO of Al-Hassan Ghazi Ibrahim Shaker Co.