Underscoring its transformational growth strategy, The Dow Chemical Company has unveiled the creation of a new specialty business unit operating under the name of Dow Wolff Cellulosics.

It encompasses all activities and interests of what were previously Wolff Walsrode AG and The Dow Chemical Company’s Water Soluble Polymers business.
 The newly combined business will encompass cellulosics and related chemistries, providing application formulation expertise and other technical services to a broad range of strategic industry sectors, including construction, paint, personal care, pharmaceuticals, food and a number of specialty industrial applications.
“The creation of Dow Wolff Cellulosics establishes a solid platform for sustainable business growth based on renewable raw materials; global manufacturing capabilities; a modern asset base; innovative R&D; specialised market channels; and most importantly, expert people with in-depth application know-how,” Dow said.
“Together these elements will generate a wealth of new opportunities for customers, as they benefit from leading-edge application and processing technologies, and gain access to an even broader range of customisable products and solutions around the world.”
Martin Sonntag, general manager of Dow Wolff Cellulosics, remarked: “The creation of Dow Wolff Cellulosics is a carefully planned move to combine know-how, experience and best practice, and create something truly new that is greater than the sum of its parts.  We are a new industry leader built on the foundation of two great companies, blending the best traits of our previous entities to create a business with its own identity, culture and capabilities – the future of cellulosics is in our hands.”
Dow Wolff Cellulosics will be organised to operate around a market-aligned, customer-intimate business model. Dow Wolff Cellulosics produces and delivers leading products to markets with extremely demanding requirements. The business sells high-performance cellulosics (methylcellulose, hydroxypropyl methylcellulose, hydroxyethyl methylcellulose, carboxymethyl cellulose, ethylcellulose, hydroxyethyl cellulose and nitrocellulose), as well as companion chemistries (polyethylene oxide, redispersible latex powders and cationic polymers) used in formulations across a broad variety of target applications.