Zamil Air Conditioners’ (ZAC) flagship brand Classic was launched in the late 1970s and today Classic and Zamil are synonymous with each other in the Saudi Arabian market.

The brand has seen a slew of product offerings and technology upgrades and it has successfully targeted both residential and commercial customers in the region.  Performing in temperatures of 54 degrees Celsius, it has set performance standards in the harshest of environments. Not surprisingly its positioning statement – “No one knows summer like we do” – has struck a chord with consumers.
Cooline was launched as an international brand in 1989 in response to a growing demand for ZAC products in the overseas markets. Today it is a separate business unit – Cooline Products Ltd – and has expanded to nearly 40 countries. The marketing and distribution system for Cooline is a combination of centralised and regional strategies, aimed at responding swiftly to changing market needs and providing efficient solutions to local markets. Cooline is supported by a distribution network of 25-plus international distributors in as many countries.  Besides the head office in Saudi Arabia, eight regional offices in USA, Australia, Lebanon, UAE, Kuwait, Qatar, Morocco and Iraq look after Cooline’s overall operations.
To keep itself aligned with US specifications, Cooline has been focusing on high Energy Efficiency Ratio (EER) units. The room air conditioners are AHAM-certified and there is a stress on development of heat pump units with increased overall Coefficient of Performance (COP).  Cooline’s mini-split systems are now available with the Telesmart feature that enables the unit to be controlled remotely through a telephone. 
The Eurovent Certification –which is a capacity/performance certification that has been made mandatory in Europe – has also been awarded to Cooline for its air conditioners up to 12 kW cooling/heating capacity. The products include window type, mini-split and ducted split air-conditioning systems. This is the only certificate for 50 Hz cycle units and has close resemblance to ARI / AHAM standards for 60 Hz units. Cooline is the first brand from the Middle East to receive Eurovent.  It’s not surprising then that in 2003, Cooline received the Best GCC Brand of the Decade Award.
ZAC is looking at different markets and niches to grow its international business. In 1999 ZIIC acquired a reputed brand name in the European market, Clima Tech, when it purchased the facility in Austria. Clima Tech specialises in the development and manufacture of technology-based air-handling units and related high-quality components for specialist environments. For instance, these systems are installed in high sterile areas such as operation theatres in hospitals, pharmaceutical clean rooms, electronic clean rooms, power plants and other industrial buildings.  Says Petri Gunther, general manager, Clima Tech,  “The acquisition of Clima Tech has greatly enhanced ZAC’s product line while also helping us to position our products closer to the new and expanding markets in Europe and Latin America.”
The other power-packed brand name in the ZAC portfolio is Geoclima. The Geoclima range of chillers is manufactured from the facility in Monfalcone, Italy, which was set up in 1994. The plant manufactures air and water-cooled chillers and fan coil units for regular commercial applications. Besides, the plant also supplies systems for special applications, such as those required in hazardous areas requiring special dimensions, stainless steel construction and applications with unusual specifications.  The facility is equipped to cope with flexible production capabilities, design specifications and a wide range of accessories have helped Geoclima to create a niche for itself in the European market.  The design component at Geoclima – be it thermodynamic, mechanical or electrical – is developed in-house with the help of sophisticated computer systems.
In early 2002, ZIIC’s third acquisition in Europe brought into the ZAC fold the Kessler Tech brand, a well-known name in air handlers and ventilation units in Germany. The 50-year old German brand enjoys a unique position for AHU solutions as well as in the specialist area of integrated refrigeration and control systems.  Following the Kessler Tech acquisition, Kessler Clima Tech GmbH is responsible for the sales activities of ZAC in Germany while production of AHUs is now done at the Clima Tech factory in Austria. The major customer segments for the Kessler Clima Tech products are pharmaceutical, chemical and  automotive industries and power plants.