More than a decade since Alaa for Industry (AFI) set up its industrial equipment factory in Riyadh, it has emerged as one of the leading suppliers of industrial products and services in the Riyadh area.

The Riyadh factory was established in 1991, the second AFI establishment after the first in Saudi Arabia’s eastern city of Dammam. “The journey from then has been one of transformation and progress while it has continually improved its core business in hydraulics,” a company spokesman said.
Hassim Khahla, AFI Riyadh branch manager, says the company’s core business activity is still to provide complete hydraulic solutions in the region.
“AFI has the capability to engineer and manufacture custom-made hydraulic cylinders and special hydraulic application equipment,” he observed.
The company initially started supplying mainly hydraulic systems and components to the transport industry. The range included tipping cylinders, wetkits (hydraulic system for dump trucks), seals, O rings, blowers for the cement industry, hook loaders, skip loaders and truck-mounted cranes. However, over the years the activities have been expanded to include, pneumatics, instrumentation, foundation equipment and safety equipment.
“AFI’s holistic approach towards total hydraulic solutions has catapulted it into the number one position in the region,” says Khahla.
“Today, AFI Riyadh sells a wide range of hydraulic products from hydraulic hoses and pumps, to motors, cylinders and valves, among other items.  AFI Riyadh has a state-of-the-art manufacturing and repair facility to produce, repair, maintain and overhaul the complete range of hydraulic equipment.”
AFI’s strategic alliance with Aeroquip (Eaton group) has given it a distinct advantage in the hydraulic hoses and fitting markets. The AFI group of companies boasts of being the number one player in the region for hydraulic hoses and fittings. With a modern crimping facility, AFI Riyadh is the only company that provides a three-year warranty on any hose assembly it manufactures with Aeroquip hoses and fittings.
AFI’s experience and expertise in hydraulics and sealing solutions has given it an enviable competitive advantage in the market place, says Khahla. It undertakes to manufacture, repair and maintain all sorts of hydraulic pumps, cylinders and powerpacks. Furthermore, AFI offers complete shutdown and turnaround services. The company has extensive experience with explosion-proof systems in the petrochemical industries. It also performs flushing and contamination-monitoring using sophisticated laser-equipped units.
“Our strength and competency lies with our people says AFI Riyadh sales manager Sajeed Abdul Rahim.
“AFI’s collective experience and expertise in the hydraulic field gives it better leverage in the marketplace. Total commitment to quality and our holistic approach towards hydraulic solutions-from upgradation, installation and commissioning to maintenance of hydraulic equipment has always been a winning formula, enabling AFI to become the market leader.”