The high quality of the electrical conductivity of its cables has enabled Midal Cables to attract top buyers in many parts of the world, the company says.

It acknowledges that the quality of its products is due in large measure to the high-purity molten metal it receives from Aluminium Bahrain (Alba).
According to Midal, more than one third of its sales are now in the form of higher-added-value conductors.
“Midal’s alloy and EC rods used by cable manufacturers in many parts of the world are sold at a reasonable premium due to the quality and ease of drawing and their high conductivity,” the company says.
Its conductors are used on transmission line projects and have performed creditably in more than 25 countries all over the world.  Overall capacity at the plant is 90,000 tonnes annually while sales are in the region of 75,000 tonnes against 50,000 tonnes in 1995. The rods are exported to Japan at the eastern end of the market and to the US at the western end.
Among the company’s achievements were the development of enhanced conductivity aluminium alloy rods for the UK cable industry and the extra-high conductivity aluminium alloy conductors of 59 per cent IACS for the Swedish National Electricity Utility Company which opened new growth markets in the 400 kV transmission network.
Midal’s client mix embraces utilities, contractors, consultants and aluminium-related industries such as cables, electrical accessories, automotive, food and packaging, fasteners and wire-mesh. Exports go to more than 250 customers in 57 countries across the continents.
Over the years, clients outside the Middle East have included Hitachi Cables, Helwa Aluminium, Dai Sung, Siemens, Felten & Guilleaume, Kohler & Co, Serelex, Trimet,  American Wire and Cables, Hydro Aluminium, Midland Metal, Transelectric, Ascom, Alcoa Conductor Products, Balfour Beatty, Barclays, Euro Alloys and Hawker Siddley.
Some of the companies in the Middle East that imported Midal products were Egypt Electricity Company, CGE of Morocco, Oman’s Bahwan Engineering, Civilco and Petroleum Development Oman, the Qatari Ministry of Electricity,  Saudi Arabia’s Consolidated Electricity Companies, Saudi Modern Company for Cable Industries and Saudi Cable Company, Tunisia’s Societe Tunisie de L’Electricitity et Du Gaz and the UAE’s Ducab and Ministry of Electricity and Water.
Bureau Veritas Quality International certified that the quality management system of Midal Cables was in accordance with the standards BS EN ISO 9002.
Midal, conceived in 1977 by Intersteel of Bahrain and Australia’s Olex Cables, had its factory formally opened in 1978. It declared its philosophy as “Setting standards that others can follow,” one that was greatly inspiring and helped forge relationships.  Jeddah’s Saudi Cables was confident of the company’s potential and became an equal partner in 1984.  
Since then, the company’s production capacity increased three fold and in the meantime it received an ISO certification for rods, wires and conductors, the first company to be so honoured in the Gulf.
“This reaffirmed Midal’s position as a market leader in the development and production of aluminium alloys and a leading player in the industry for new technologies,” the company said.
“It is through these achievements that Midal is now one of Bahrain’s foremost privately owned companies, dedicated to contributing to the economy of Bahrain while promoting a national skilled workforce within the company.
“Exporting its award-winning products not only across the Middle East but throughout the globe, Midal has built up a reputation of quality and reliability in the marketplace worldwide.”