Link Marketing of Bahrain has been awarded the exclusive rights to sell and promote the Super Vision range of fibre optic lighting products in the country by Insight Communications, the Dubai-based international representative of Super Vision International in the Middle East.

"Clients in Bahrain can now take advantage of comprehensive and locally available consultancy, implementation and after-sales services for the full range of low maintenance lighting solutions manufactured by US giant, Super Vision International, the recognised leader and innovator in fibre optic lighting," said Toby Jordan, business development manager of Link Marketing.

Though traditionally reserved for major building projects, technological advancements and increasing production in recent years have reduced the costs of fibre optic lighting considerably, enabling the innovative lighting medium to filter into many other market niches such as palaces, villas and even mid-priced residences.

"As the lighting of the future, Link Marketing offers exciting, versatile and energy-efficient fibre optic lighting in Bahrain. We provide a comprehensive service ranging from the design concept through to completion, and after-sales service and maintenance contracts are also available," said Jordan.

"Having gained a leading reputation in providing alternative lighting solutions in the UAE, Insight Communications has now expanded our retail operation to the kingdom to meet the growing demand in the region for commercial and residential fibre optic lighting solutions," said Garry James, managing director of Insight Communications, which provides comprehensive training and full technical back-up services to Link Marketing.

From a company specialising in custom-made fibre optic design and installation for the entertainment industry, Super Vision International has grown into a manufacturer of a full range of fibre optic lighting products. The product range covers architectural, landscape, swimming pool and water features, interior and exterior lighting and decorative products, such as starfield lighting effects, among other things.