Jotun Paints showcased its range of professional exterior and interior paints - Lady Effects, Fenomastic and Jotashield - at The Big 5 International Building and Construction Show at the Dubai International Convention and Exhibition Centre.

“The company’s participation at the high-profile event complemented its strategic move to leverage demand for top-quality paints and coatings in the UAE construction industry,” a Jotun statement said.

The company also launched Jotashield Experience, which it described as a new interactive medium based on Augmented Reality 3D technology.

“Jotun is gearing towards maximising opportunities within the construction sector, which is witnessing an upturn as more projects start to become active again,” said Ashish Vasudev, Jotun Paints marketing manager.