Riyadh Exhibitions Company (REC) has announced that it has recently signed an agency agreement appointing JP Wright to represent it in the United States and promote various trade exhibitions and conferences it organises.
The US has been a leading trading partner of Saudi Arabia, said REC. It quoted what is said were official industry figures to show that total agricultural, fish and forest product exports from the US to Saudi Arabia reached $721 million in 2009, while the retail packed or consumer-oriented food products reached a record $248 million, representing 34 per cent of the total US exports to Saudi Arabia.
The agreement was signed by REC chairman Prince Saud Bin Abdallah Al Faisal and the chairman of JP Wright, John Parke Wright IV. The events covered by the agreement are Saudi Build & Saudi Stone 2010, Saudi Agriculture 2010 and Saudi Agro-Food 2010.
“The agreement is in line with REC’s increasing marketing efforts in the US, taking advantage of the growing interest of US investors, service providers and product distributors in the Saudi market,” an REC statement said.
Mutually beneficial
Mohammed Al Hussaini, deputy general manager, REC, said: “The various exhibitions and conferences REC is organising provide a mutually beneficial networking platform for both US and Saudi market players. It is therefore very important for us to create greater awareness about the strategic and practical advantages of the industry events that REC is offering. The new partnership with JP Wright is part of our ongoing efforts to boost our presence in the US market and effectively reach out to different target audiences.”
John Parke Wright IV said: “Riyadh Exhibitions Company is widely recognised for its premium-quality industry events. We believe that we can build on REC’s impressive track record to develop an awareness campaign about the emerging investment and business opportunities in Saudi Arabia and how REC’s exhibitions and conferences serve as a gateway to these lucrative prospects.”
Saudi Agro-Food 2010, incorporating the 17th International Trade Show for Food Products, and Saudi Agriculture 2010, the 29th International Agriculture, Water and Agro-Industry Exhibition, will be held concurrently with Saudi Food Packaging 2010, the international exhibition for food processing and packaging, from October 4 to 07 at the newly completed Riyadh International Exhibition Centre. Saudi Build & Saudi Stone 2010 is scheduled for October 18 to 21 at the same venue.
