Dr Massaad: new milestone reached

RAK Ceramics, the world’s largest ceramics manufacturer, has announced that its annual production capacity now exceeds 115 million sq m through 10 tile plants and two sanitaryware plants in Ras Al Khaimah and international manufacturing subsidiaries in China, Bangladesh, Sudan, India and Iran.

RAK Ceramics also revealed it has consolidated its subsidiaries in Italy, Switzerland, Germany, Georgia, France, the UK and Australia to further boost its export capacity as it now serves key markets in over 135 countries, delivering premium-quality products including a special category of porcelain tiles called Gres Porcellanato and a wide range of sanitaryware models.
RAK Ceramics’ tile sales in the UAE market exceeded $549 million in 2008, representing a 29 per cent increase from the previous year and helping push global sales to more than $717 million. The company has a daily production rate of 225,000 sq m of tiles in its UAE plants. Daily production at other plants is 34,000 sq m in China; 20,000 sq m in Bangladesh, Sudan and Iran and 10,000 sq m in India.
The company’s CEO, Dr Khater Massaad, said: “We are pleased to reach a new milestone in the ceramic industry as we continue to satisfy the demand of our growing international clientele. One of the key factors of RAK Ceramics’ success is our ability to align the growth of our brand with the sustained growth of the company’s global market share. We look forward to continue setting new benchmarks in quality and design in line with our strong commitment to fulfil our brand promise as an innovative trend setter in the industry.”