In line with its expansion strategy, HBG Holdings, the Dubai-headquartered consumer products group, announced that it had signed an exclusive distribution deal with Young’s Food Products, a leading food manufacturing and processing company in Pakistan.

This is the first of a number of new distribution agreements planned between HBG and leading regional food manufacturers.
Young’s Food Products will now be marketed and distributed by HBG, adding a new dimension to HBG’s extensive portfolio of some of the best name brands in the world including Kraft Foods, Unilever, Kellogg’s, Wrigley, Heinz, Chupa Chups, Hero, California Gardens, Diamond, Sanita and  Najjar Coffee.
“Young’s Food Products is one of Pakistan’s biggest food manufacturing and processing companies, and has been exporting its line-up of products across the world to Bangladesh, Oceania, the GCC region, Africa, Europe and North America. Under the terms of this agreement, HBG will exclusively market and distribute the company’s “French” brand of mayonnaise, chicken and sandwich spreads and honey along with its “Shangrila” brand of exquisite Oriental sauces from the Southeast and a wide variety of exotic pickles across the UAE, Oman, Jordan and Qatar ” said Khalid Salamat, HBG’s marketing director.
“This move is in line with our plan to make strategic investments in exciting FMCG companies and brands and play an active role in building operations or products into market leaders across the region,” he added. 
HBG’s core competency is in the area of FMCG distribution, which it will use as the foundation for growth and diversification. Their success in this arena is aptly demonstrated in the turnaround of Spinney’s Jordan following its acquisition in 2004. A net loss on sales of $23 million at the end of 2003 was turned into projected sales of $40-50 million in 2005 and a healthy profit.
Founded in 2004, HBG Holdings Limited is a privately owned, consumer products group. Its shareholders comprise a number of leading expatriate and UAE businessmen, all of whom have extensive Middle East experience.
The company employs more than 350 people in offices in Amman, Muscat, Aqaba, Lahore, Dubai, Doha and Karachi. A large proportion of these are nationals of the countries in which the company is operating. This workforce is expected to grow rapidly in line with HBG’s expansive growth policy.