SIG will be bringing its most advanced and sustainable next-gen technology solutions and packaging innovations to Dubai Silicon Oasis (DSO) free zone.

The next-gen line-up of innovations will become the showpieces at the company’s Centre of Excellence at DSO, where business partners, food and beverage manufacturers, retail customers and entrepreneurs from the Middle East and Africa will be able to experience and deploy them. The company gave a sneak preview of its new cutting-edge solutions at the recently held Gulfood Manufacturing Exhibition 2022 by unveiling them through augmented reality (AR).

For the first time in the region SIG presented its expanded portfolio of market-leading sustainable packaging solutions at Gulfood. Debuting at Gulfood, bag-in-box and spouted pouch solutions for retail, institutional and industrial applications were on display amongst SIG’s extended line-up of its next generation packaging that allows customers to create new possibilities for differentiation, convenience, premiumisation, and flexibility.

Abdelghany Eladib, President and General Manager Middle East and Africa at SIG, said: “SIG  demonstrated at Gulfood Manufacturing this year the powerful value our innovations, unique solutions and leading-edge technology bring to customers in the region, whether they are looking for retail or industrial packaging. Our packaging solutions have been developed to meet the growing demand for mobile, healthy, comfortable, and convenient consumer experience. Our versatile, sustainable packaging solutions are always designed with resource reduction in mind.”

As part of its value proposition, SIG is driving product innovation by building strong and mutually beneficial partnerships with food and beverage manufacturers across the Middle East and Africa region to meet the changing needs of an increasingly mobile society.

At the show, SIG displayed its innovative on-the-go packaging solution combismile that was recently launched in Saudi Arabia for Safi Danone’s Danao brand. In addition, Fair Cape will introduce SIG’s uniquely shaped carton pack combistyle that stands out on the shelf and gives South African consumers a modern pack.

“It is crucial that product and package complement each other to clearly reflect both product quality and brand values, while offering active consumers the ultimate on-the-go convenience. In the increasingly competitive retail environment, beverage manufacturers need to bring a fresh and distinctive look to often crowded drink aisles – our solutions help them stand out while making it easier for consumers to find what they need,” explains Abdelghany Eladib.