Beko, Europe’s leading home appliance brand, held a virtual showcase of its eco-friendly appliances.

Arçelik’s CEO Hakan Bulgurlu, CMO Zeynep Yalim Uzun and CCO Ragip Balcioglu and with a special guest from the World Business Council for Sustainable Development, Brendan Edgerton, Circular Economy Director took part in the event.

Beko unveiled seven sustainable products including a washing machine/washer dryer, oven, tumble dryer, refrigerator, espresso coffee maker and dishwasher to help consumers reduce their impact on the environment.

Bulgurlu of Arçelik, Beko’s parent company, said, “Our goals in sustainability and our leading efforts in innovation are two great parts of the same whole. Their evolution depends on each other. It is up to us to find more environmentally conscious ways of conducting our lives. With our eco-friendly Beko appliances, customers can now fully equip a sustainable home.”

Arçelik’s CMO, Zeynep Yalim Uzun added: “Beko’s brand purpose is empowering future generations to live healthier lives, which is only possible by living more sustainably and working towards a healthier planet. All of our actions and every product we use has an impact on nature. So, beyond this seven-product portfolio, we are eager to adapt our existing technologies to make all our appliances more environmentally friendly too.”

“At Beko, we are passionate about democratising technology, making it affordable and ensuring that as many people as possible have access to it,” said Arçelik’s CCO Ragip Balcioglu.