Sylvania, a leading provider of metropolitan, architectural, theatrical and retail lighting solutions in the Gulf region, has launched its global brand, Feilo Sylvania in the Middle East.

The company introduced the brand at the recent Light Middle East expo held in Dubai, UAE.

As a key player in the GCC lighting sector for almost two years, Sylvania said its participation at the event was mainly to reaffirm its presence in the market and also showcase its wares under the tagline “Light your world”.

Sylvania showcased approximately 60 of its innovative lighting solutions including the latest ground breaking technology described as the SylSmart platform and varied general illumination devices, launched over the recent months. That consisted of low, mid, high, and ultra-high power LEDs.

Speaking at the event, Global CEO Christian Schraft said: “We want to invest heavily in the Middle East as it is a vital market that appreciates Sylvania products, particularly the Concord variety.”

“We are bringing to market new light fittings for specialised environments such as offices, museums and galleries, and our latest advances in intelligent lighting control systems that are self-learning and can decrease the energy usage,” remarked Schraft.

Ayhan Siriner, the general manager of Sylvania Middle East said: “Our strategies this year, will be tailored towards promoting the ‘SylSmart platform’ which is a self-learning smart lighting system and ‘Logic Solution’ - a Light-as-a-Service model, directed at Middle Eastern Investors looking for intelligent ways to retrofit their businesses with no considerable capital spending.”

“Or to have smart LED lighting solutions implemented on a costs-neutral basis,” noted Siriner.

It’s clear that Sylvania is headed towards exciting new developments as just recently the company opened a new Global Office in Budapest, Hungary, marking a significant transition for Sylvania, from a purely lighting manufacturer to the a complete solutions provider, he added.

On its SylSmart Platform, Schraft said it is a technology integrated with the luminaire making it simple to install in retrofit applications.