Dhofar Global, a leading supplier of hygiene products in the Middle East, aims to boost its market presence in the key Gulf markets of Saudi Arabia, Kuwait and Bahrain within the next three years, said its chairman.

Dr Amer Al Rawas was speaking at a gala event to mark Dhofar’s 10th anniversary celebrations at the Westin Dubai Mina Seyahi Beach Resort & Marina in Dubai. It was attended by its prime suppliers, clients and employees.

After recording a substantial 40 per cent business growth in the UAE in 2016, Dhofar Global kicked off this year with a major announcement of its plan to firmly establish its presence in at least one additional GCC market this year and two more by 2020 amidst the region’s flourishing cleaning and hygiene sector.

With offices in Qatar and Oman, the company is eyeing Kuwait, Saudi Arabia and Bahrain markets. Outside GCC, it has representative offices in Mauritius, Maldives and Seychelles.

Dr Rawas: exploring innovative means to add value to products

Dhofar Global’s environment-friendly hygiene products are being efficiently distributed to customers across a wide range of industries, from 4- and 5-star hotels and catering to healthcare, automotive, and aviation to government and facility management, stated Dr Al Rawas.

“As a regional leader, we continue to explore innovative mechanisms to further add value to our products according to the highest international quality and environmental standards,” he remarked.

Demonstrating its environmental commitment, the company recently launched its new brand identity with a tag line ‘Happier Environment.’ The new logo denotes the company’s core values of transparency, fairness, innovation, professionalism, simplicity, and trust, said a statement.

CEO Chandan Singh said: “When we began our journey in 2007 with just five employees, our dream was to become a regional leader in providing excellent hygiene solutions. During our first year, we only had two trucks and 15 customers.”

“But what was once a dream is now a reality. We have considerably grown over the years. We are now operating a fleet of over 60 trucks in addition to managing more than 300 employees professionally delivering one-of-a-kind solutions to our massive 7,000 regional customers from various industries,” he stated.

“Like in the past, our outlook remains positive for 2017 and the coming years, with new valuable clients and implementation of all-encompassing business initiatives with far-reaching results and better outcomes,” he added.