INDIVIDUALS and institutions in the Gulf and wider Middle East region who are interested in video surveillance cameras and solutions can look at new products unveiled by Panasonic Marketing Middle East and Africa (PMMAF).

The company announced the regional launch of its first nine-megapixel 360-degree network cameras for indoor and outdoor use. The WV-SFN480 and WV-SFV481 360-degree cameras provide a 360°/180° field of view, delivering very detailed nine-megapixel images with a fisheye, panoramic and de-warped view. They are ideal for surveillance applications that require wide area coverage such as shopping malls, retail stores, airports, railway stations, parking lots, factories, warehouses, offices and more.

Speaking on the launch of this 4K standard surveillance camera, Hayashi Noriyuki, senior manager, system solutions department, PMMAF, said: “The 360-degree cameras are a breakthrough in surveillance technology as they support 4K technology which supports resolution four times higher than full HD 1080p. The clarity of the 4K technology is what sets it apart, ensuring quality surveillance and clear identification. Most surveillance cameras especially outdoor provide pixelated footage which does not allow proper recognition, whereas our 360 degree network camera does not only deliver crystal clear images but the WV-SFV481 is weather and impact resistant with IP66- and IK10-ratings. Our technology promises easy and complete surveillance through clear cut technology.”

Equipped with a new 4K Ultra Engine and optimised optical system including a 1/2-inch high-sensitivity image sensor and Panasonic large diameter lens, the WV-SFN480 and WV-SFV481 cameras enable clear identification of people and objects from the centre to the edge and from wall to wall, delivering very detailed images with 4K resolution. The high-performance 4K Ultra Engine offers the real-time de-warping in camera, distributing images in various display formats such as a fisheye view, single and double panoramic views, and single and quad de-warped views with non-mechanical parts and electrical pan-tilt-zoom.

Additionally, the 360-degree cameras provide business intelligence features which improve marketing effectiveness, store operations, traffic patterns and more. The 360-degree cameras track the flow of people in their wide view and identify hot spots and bottlenecks in the area, making reports such as people counting and heat map.

The 360 degree network cameras were displayed at Intersec 2015 at the Dubai World Trade Centre, UAE.

Other products on display included an extensive range of security products such as network cameras, face search technology, control room security products, fire alarm systems, video intercom, home security products and the Arbitrator HD/wearable cameras.

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates around 500 consolidated companies worldwide.