Gulf Exporters

BenQ spells out growth strategy


BenQ will continue to explore the gaming market in the GCC region as it still has huge potential there, its top regional official says.

Manish Bakshi, managing director, BenQ Middle East & Africa, said other key focus areas include the education market for USTi and IFPs, while the company will strive for further growth in the video walls segment for control rooms and digital signage products for retail-oriented products.

Bakshi said the Taipei-based company enjoyed a 12.5 per cent market share in the Middle East for projectors.

BenQ’s popular products are gaming and CAD/CAM monitors, HDMI with speaker models, projectors – video, ultra-short throw interactive and short throw, interactive flat panels and video
walls (55”). 

Bakshi remarked that the region had witnessed big surges in the gaming and video projectors segments and increases in requirements for video walls in control rooms and interactive flat panels in the education and corporate spheres.

Commenting on BenQ sales so far this year, he said Saudi Arabia accounted for 35 per cent of the total with the UAE following at 25 per cent.

“Between 2015 and 2017 we expect growth of 15 to 20 per cent in sales year on year and profit growth of 25 per cent YoY,” he said. “There is increased acceptance among consumers of high-tech gadgets and the market is expanding for retail-oriented products. Budgets are increasing in the education segment for which our USTi projectors and interactive flat panels are well suited.

“Our product range (existing and in the future) are directly proportional to market expansion. For example: gaming, education, ministries and corporates and our marketing activities are in tune with the customer segments which are growing rapidly.”

Recently, BenQ revealed its full line up of digital signage products comprising four different product series designed for a wide array of indoor and outdoor public information display and video wall use. These included P Series super-narrow bezel displays; BH Series and SV Series value displays; and Total Series for total solutions displays.

“This versatile range of best-of-breed digital signage products offer top-of-the-line quality, long service life and low total cost of ownership. They help to achieve effective and efficient visual communication needs of all business venues, from retailers to hotels, public transportation, corporates and banks.”

Bakshi, commenting on the new line of digital signage series, said, “Our wide range of display solutions offer many different unique features to bring enjoyment and quality to digital displays. There is a BenQ digital signage product and solution for every customer – whether it’s regular or special signage or for use in narrow or wide spaces. Customers can customise and create their one-of-a-kind information displays and video walls to fit their communication need, and benefit from the powerful features.”

Also recently, BenQ announced the regional launch of the BL3201, the world’s first 32”W 4K2K professional designer monitor and new flagship to BenQ’s extensive BL Series lineup. Designed to meet the increasingly demanding visual-intensive work required in the fields of CAD/CAM, animation, video editing and graphics arts, the BL3201 boasts a  32” W display built with 100 per cent standard red-green-blue ( sRGB), IPS technology and the latest 4K2K ultra-high-definition resolution for the highest quality of image display.