Reichle & De-Massari (R&M), the Swiss cabling specialist, has completed a project under which it supplied Abu Dhabi Motors with an end-to-end enterprise cabling solution. Abu Dhabi Motors is part of the United Al Saqer Group and an exclusive importer for BMW, Rolls-Royce, and Mini Cooper R&M said the cabling solution it installed ensured Abu Dhabi Motors speed, quality and reliability.

The Swiss firm also highlighted that United Al Saqer Group was one known for its sophisticated design and high-tech standards.

“Recognising the importance of using high-quality cabling, Abu Dhabi Motors sought out tier one vendors, such as R&M for its network infrastructure project. The company also required maximised performance and solutions compliant to the latest industry standards and beyond,” a statement said.

“R&M’s Middle East sales team met Abu Dhabi Motors’ requirements by designing a customised cabling solution and showing high levels of engagement and commitment throughout the process.”

Osama Abushaban, head of the ICT department for United Al Saqer Group, praised R&M’s performance saying, “Given Abu Dhabi Motors’ high-tech standards, it was imperative we obtained the highest levels of performance from our new network.  R&M went the extra mile to recommend the optimised solution of its modular and customisable copper and fibre range, giving us not only maximum performance now but going forward in planning future network requirements.”

R&M was tapped to provide the network cabling infrastructure for their renovation as well as construction of new Abu Dhabi Motors building premises. The project was also crucial as Abu Dhabi Motors connected more than 15 branches to the United Al Saqer Group’s headquarters building. 

Abushaban further commented: “For United Al-Saqer Group’s head office, it is critical and essential to have reliable networking infrastructure of both passive and active components in order to successfully execute our business initiatives and enable any current or future data requirements.”

Three-phase scope

The three-phase project scope involved connecting the Abu Dhabi Motors’ administration building, the BMW showroom, and the automotive workshop. 

Three different certified R&M installers including Emirates Computers, Aesthetix and Wavetech worked on this multi-phase multi-year project. The project started December 2009 and ended June 2011. 

R&M recommended their advanced Cat 6 copper cabling for connecting the network. Cat 6 unshielded (Cat 6 U/UTP) cabling was used for horizontal cabling as it is the best option for better connectivity, delivering excellent headroom beyond 500 Mz Cat  6 unshielded also supports future bandwidth needs and 10 GB performance.

In terms of network speed, R&M advised Abu Dhabi Motors to deploy Fibre Optics OM3 (FO OM3) allowing users to operate on faster data transmission speeds.  Security level 1 colour coding was used for sensitive points for easier reach and use.  This ensures Abu Dhabi Motors not only a robust and high-performance network for current needs but the requisite scalability for future data growth without any drop in network performance or speed.  Additionally, FLEXkanals and multifunctional DESKboxes were deployed for maximum user connectivity of various applications.  With R&M solutions, the project is now fully equipped in terms of data transmission speed and optimised network performance.

Project challenging

“The process of building and renovating was challenging as we had to gut certain walls to implement a cabling solution to meet the client’s current and future requirements. With our enterprise range, Abu Dhabi Motors now have in place a faultless state of the art network to last for years to come,” stated Alaa Darwish, R&M sales manager.

R&M has gained acclaim for its copper and fibre optical products. The company has its own marketing organisations in over 30 countries and generates 75 per cent of its sales abroad. It invests more than $9 million in research and development every year and is one of the largest companies in Switzerland with more than 600 employees. The company is wholly owned by the Swiss Reichle family and is now being run by the second generation as an independent family-owned company.