In a bid to offer superior diamond jewelry, build customer confidence and further familiarise Bahraini consumers with the versatility of the precious stones, Rosy Blue recently announced its partnership with Bahrain’s Al Zain jewelry group to launch the Omri, Ovio, LaPosy and Suki diamond collections.
Rosy Blue is one of the global leaders in the design, manufacture and distribution of fine luxury diamonds and jewelry. Headquartered in Antwerp, Belgium, Rosy Blue is one of the largest sightholders of Diamond Trading Company (DTC), a De Beers Group Company, and has a major presence through factories, offices and stores in more than 15 countries across the globe.
Employing more than 15,000 employees and $1.7 billion in sales, Rosy Blue is firmly established across the value chain and in all major diamond and jewelry centeres globally. Established in the UAE in 1999, Rosy Blue in a very short span of time has carved a name for itself as the leading provider of exquisite diamond jewellery in the Gulf region. One in every 15 diamonds sold in the world is said to be from Rosy Blue.
As part of the new agreement, the Al Zain jewelry group will be the distributor of the four Rosy Blue brands of jewelry across Bahrain. Targeted at women from a diversity of backgrounds, the four brands have been hand-crafted bearing in mind the cosmopolitan tastes and preferences of Bahrain’s female consumers.
“The demand for quality diamond jewellery products in Bahrain continues to escalate and we are happy with the response to the four exquisite Rosy Blue brands in Bahrain,” said Nabil Al Zain, chairman of the Al Zain jewellery group.