Participating brand Adnan Akbar

Thirty Saudi brands will rule the ramp at the inaugural “Riyadh Fashion Week” that will be held in the capital from October 20-23.

It will gather a global fashion community, including celebrities, VIPs, buyers and key industry stakeholders to explore Saudi’s rapidly emerging fashion market.

The event, which will be livestreamed, features a showroom promoting local brands that will give local and international buyers deeper insights into Saudi’s designers’ works and established brands with a wide range of styles.

Hosted by the Saudi Fashion Commission, the event aims to support the development of the fashion industry at both domestic and international levels.

Burak Çakmak, CEO of the Saudi Fashion Commission, said: “For the first time ever, we are welcoming the global fashion community to the epicentre of Saudi fashion, here in Riyadh. The event will showcase the best of our creative talent, allowing yet another opportunity for our brands to connect with the world. Whether you join us in person or via the livestream, we can’t wait to highlight what Saudi fashion has to offer.”

Riyadh Fashion Week will commence with a gala dinner, welcoming more than 250 opinion leaders and stakeholders from the international fashion community with the event serving as a networking platform, fostering relationships and dialogue.

The fashion week was first announced during the Saudi Fashion Commission’s participation at Paris Men’s Fashion Week and Couture Week, where Saudi designers showcased diverse collections from the Saudi 100 brand, an inaugural mentorship initiative led by the Fashion Commission.

From 2021 to 2025, retail fashion sales in Saudi are expected to surge 48% to $32 billion, representing an annual growth rate of 13%. – TradeArabia News Service