Al Khayyat Investments (AKI), through its consumer division AKI Consumer, has announced a strategic partnership with CJ Group through CJ Foods to join forces in expanding K-Food across the Middle East.
The collaboration reflects the shared ambition of both organisations to broaden the regional presence of authentic Korean food (also known as the ‘K-Food’ category) and deepen long-term commercial cooperation, said a statement.
The partnership was formalised through the exchange of a memorandum of understanding (MOU) between Zaid S Al Khayyat, Managing Director of AKI, and Sukjoon Lee, Vice Chairman of CJ Group, during a ceremony held in Abu Dhabi as part of the State Visit of the President of South Korea to the UAE.
The signing took place in the presence of Kim Jung Kwan, Minister of Trade, Industry and Energy of South Korea, and Dr Thani bin Ahmed Al Zeyoudi, UAE Minister of Foreign Trade, underscoring the importance of strengthening bilateral ties and advancing new avenues of economic collaboration between both nations.
AKI Consumer and CJ Foods will work together to introduce a wider range of K-Food offerings to consumers across the UAE, Saudi Arabia, and neighbouring markets. Both organisations will also explore opportunities for joint product development and future local manufacturing within the UAE, supporting the country’s vision for enhanced local production capabilities, food resilience, and economic diversification.
The Middle East continues to witness a significant rise in demand for K-culture, fuelled by the popularity of Korean entertainment, lifestyle trends, and cuisine among local and expatriate communities. This cultural momentum has driven an increasing appetite for high-quality K-Food products that reflect the authenticity and innovative spirit of Korean culinary traditions.
By combining AKI’s extensive regional distribution network and strong track record in scaling international brands with CJ’s global leadership in the Korean food industry, the partnership positions both organisations to meet accelerating consumer demand and help shape the future of K-Food in one of the world’s fastest-growing markets. This collaboration reflects a shared commitment to delivering authentic, high-quality Korean products while reinforcing the deepening cultural and economic ties between the UAE and South Korea. - TradeArabia News Service