Raghadan has announced it will begin supplying to certain Middle East markets the Aqua Zolacoat recently developed by Kansai Paint of Japan.

“Kansai Paint was inspired to offer an environment-friendly, aesthetically appealing multi-colour and multi-pattern coating to the market following the success of Zolacoat in the Middle East,” said Raghadan sales and marketing director Dr Hisham Ali.

“A team of marketing and R&D staff came together to establish the design features of Aqua Zola and to make it a highly aesthetic and durable coat that could be used for both exterior and interior surfaces. A period of 14 months of extensive research, testing and modification in Japan led to the development of Aqa Zolacoat.”
Aqua Zolacoat is a water-based product that offers extensive design and colour features obtained through mixing specially designed bases and binders.

Raghadan Paints is the authorised agent for the product in the Middle East.

Zola Shop

Dr Ali said customers could make their choice of shades online through Zola Shop.

“The software offers an endless range of patterns that the consumer may want. The uniqueness of each pattern brings out the creativity within the consumer. Each pattern reflects individuality,” said Dr Ali.

He summed up the features of Aqua Zolacoat as: semi-gloss and multi-colour; exterior and interior use; excellent weather resistance; washable; anti-scratch, anti-bacteria and anti-fungus; fire resistant; environment friendly and odourless; applicable on most surfaces.

Following thorough testing Aqua Zolacoat was commercially launched in Japan with great success, according to Dr Ali.

“In the Middle East it is anticipated that Aqua Zola will take a market share from permanent and semi-permanent finishes that include marble, stone coating and texture products. Aqua Zolacoat is durable in  severe climatic conditions. Excessive laboratory and actual exposure tests were carried out to test the durability of the product.”

The product will be launched first in Saudi Arabia, Jordan and Egypt.

Adaptability

The Aqua Zolacoat launch in the Middle East is another example of the adaptability of Kansai Paint’s offerings anywhere in the world, Dr Ali said.

Kansai Paint is Japan’s largest paint manufacturer and amongst the biggest globally. It is a major producer of automotive paints and also a leading supplier of protective coatings, marine coatings, auto-refinish and decorative coatings.

Raghadan, established in 1974, has four paint factories, six paint companies (Saudi Arabia, the UAE, Qatar, Jordan, Egypt and Britain), 15 branches, 20 agents and more than 500 authorised distributors in the Arab world.

Two of its plants are located in Riyadh and cater to GCC markets. One plant is in Jordan, serving Iraq, Syria, Palestine and Lebanon. The fourth factory operates in Egypt and serves the North African market.