Lucid Group announced the promotion of Faisal Sultan to Vice President and Managing Director of Lucid Middle East, reporting directly to Peter Rawlinson, Lucid’s CEO and CTO. Sultan joined Lucid in 2019 and has since spearheaded major initiatives for the company in the region, including guiding the factory construction contract in Saudi Arabia, developing sales and service plans, negotiating the purchase of a fleet of up to 100,000 vehicles by the Government of Saudi Arabia over a ten-year period, managing relationships with key partners, suppliers and government officials, and leading the opening of the company’s first Middle East Studio in Riyadh.

“As we open Lucid’s first retail studio here in Riyadh, I am delighted to announce that Faisal Sultan has been promoted to VP and Managing Director of Lucid Middle East,” said Peter Rawlinson, Lucid’s CEO and CTO.

Sultan has 23 years of automotive experience with Lucid, Industrial Clusters, FCA, Magna, Ford, and GM, where he held leadership positions spanning industrial development, manufacturing, operations and engineering. He also has global experience  across North America, Asia, Europe, and Australia. Prior to joining Lucid, Faisal served as Sr Director, Automotive for Industrial Clusters in Saudi Arabia’s Ministry of Energy, Industry and Mineral Resources.